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Peter Vesterbacka, chief marketing officer of Angry Birds parent company Rovio, [officially known as the ‘Mighty Eagle’], speaking at the global launch in March 2012 at the Finnish Embassy in London, said: “There is a big problem with childhood obesity in Western countries with children spending a lot of time playing computer games and watching TV. We have discovered that we can make learning fun [referring to a new range of science textbooks released by the firm] so why not make exercise fun?
“All of the Angry Birds Activity Parks will be ‘Magic Places’ which means that when people go there, they will gain access to additional content, rewards and special features such as the latest bird.
"There will also be local leader boards so there will be a real incentive to go to the park and exercise. Modern mobile phones have many sensors so the more activity a person does, the more they will be rewarded.
“You can create some really cool experiences when you combine the real world with the digital world.”
More Angry Birds activity parks are expected to launch across the UK throughout the next 12 months.
Angry Birds has been downloaded more than 700 million times and its biggest market is the US, closely followed by China.
Last year it was the most popular paid-for app on Apple’s App Store. The game, now also available as a web app, is played by more than 30 million people a day for a total of 300 million minutes.
The 300 million total minutes clocked up each day represents the equivalent of a single gamer spending more than 570 years playing Angry Birds. The game involves catapulting destructive birds at pigs hidden in a series of fortresses.
Andrew Stalbow, Rovio’s American chief, confirmed to The Telegraph last year that the hotly anticipated Angry Birds movie is slated for release in 2014, after a series of themed cartoons make their debut.
In 2012 Rovio acquired an animation studio in Finland to make the cartoons and the movie. However, Stalbow revealed no decisions have been taken as to how or where the movie will be made.
He said the company “had a real shot of growing the business to be a huge entertainment company” and that it would move beyond the Angry Birds game in due course.